Persuasion surrounds us everywhere. Hungry? Restaurants will invite you to dine in their place. Interested in a movie? There will be plenty of ads to suggest which ones you should see. People always influence us, and it is easy to overlook this fact.
Persuasion is simply part of social life. The idea of either symbolically or rationally make us think in certain ways, or accept new ideas and be compelled to take certain actions is actually what Psychology is.
Of the many ways in which persuasion can affect us, here are some that the Psychology of Persuasion can tell us about how to influence other people:
o Create a need. This is a well-known method of persuading; you should create a need or add some appeal to one that’s already there. This kind of persuasion appeals to some deep-seated needs. They include love, security, self-respect, or self-actualization.
o Appeal to social needs. This is another way in which persuasion can work effectively. What comes under this rubric is the idea of popularity or even fame. One way in which this kind of persuasion takes place is in those television ads where a famous person is endorsing a product. The idea behind this is that if you use the same product, you are going to be like that celebrity in some way. This kind of advertising is quite an effective use of persuasion.
o Applying loaded words or images. Many an advertiser will rely on the use of certain positive terms to be associated with the products they sell.
The Psychology of Persuasion has, then, to do with inculcating certain values and beliefs so that the targeted people change their actions by changing their ways of thinking. These strategies are mentioned in the paragraph above. In its literal sense, psychology is the study of the soul, and the soul in this sense is the actual individual. This way Psychology is involved in issues concerning pleasure or pain, and these issues can have a great influence on your values and can influence the ways in which you might use new skills. Persuasion is, therefore, a kind of leading of people along lines that you can both appreciate.
Thus, this way can take people to new experiences that coincide with their expectations. And if the expectations are such that they change the way a person thinks, persuasion will have covered both points – namely, that of the persuader and that of the persuaded. This can lead to customers buying more products and salespeople racking up more sales.
The Psychology of Persuasion is a powerful tool which is applied by politicians, business leaders, and even ministers of various religions. The application of this methods of influencing people is both practical and quite reasonable. Even those who are not experts in psychology can see this.
And, of course, this kind of persuasiveness can be utilized in our everyday lives as well. We can easily adapt certain types of reactions when we are being persuaded in different ways. The reactions thus brought about can even predict certain future behaviors concerning the adaptation of certain ideas and actions. The problem is that individuals intent on deceiving us can also utilize these techniques. Once you are cognizant of this, you can actually determine whether you have been influenced for better or worse.